As the festive season approaches, many businesses prepare to wind down, recharge, and celebrate the holidays. However, before closing your doors or logging off for a well-deserved break, it’s essential to have a clear plan to ensure a smooth transition into the New Year. Here’s a practical checklist of things to do before closing off for the festive season.
1. Prepare Your Out-of-Office Message
An out-of-office (OOO) message is vital for keeping customers and collaborators informed during your absence. Ensure your message includes:
- The dates you’ll be away and when you’ll return.
- Alternative contact information if urgent matters arise.
- A warm festive greeting to reflect the season.
Example:
Thank you for your email! We’re currently closed for the festive season from [date] to [date]. We’ll respond to your message as soon as possible upon our return. Wishing you a joyful holiday season!
Remember to activate this on all communication platforms, including your email and voicemail.
2. Post a Festive Thank You Message
The end of the year is the perfect time to reflect on your achievements and show appreciation to your customers, clients, and followers. Craft a thank-you blog or social media post that highlights:
- Milestones and successes from the year.
- Gratitude for your community’s support.
- Excitement for the year ahead.
Example:
As we wrap up another fantastic year, we want to thank you for being a part of our journey. Your support means the world to us, and we’re excited to continue growing together in the New Year. Wishing you and yours a happy and peaceful festive season!
Adding festive visuals and a touch of personality will make your message even more memorable.
3. Update Your Google Business Profile
Customers rely on accurate information, especially during the festive season. Make sure your Google Business Profile reflects your holiday operating hours:
- Log in to your Google Business account.
- Navigate to “Hours” and set special holiday hours.
- Add a festive note, like “Closed for Christmas, but we’ll see you bright and early in the New Year!”
This ensures customers aren’t left in the dark and helps maintain trust in your brand.
4. Spruce Up Your Email Signature
Why not spread a little cheer with a festive email signature? Update it to include:
- A holiday-themed graphic or gif.
- A cheerful seasonal sign-off like, “Wishing you a Merry Christmas and a Happy New Year!”
- Links to your festive thank-you post or a promotion you’re running.
This small touch can brighten someone’s day and reinforces your brand’s personality.
5. Review Pending Tasks
Before signing off, make sure your internal affairs are in order:
- Follow up on outstanding invoices to maintain cash flow.
- Set project timelines for January to avoid a chaotic start.
- Back up important data and documents.
Creating a checklist of unfinished business ensures a fresh start in the New Year.
6. Plan for Social Media Coverage
If you’re stepping away from social media, schedule posts in advance to keep your audience engaged. Tools like Hootsuite or Buffer can help you:
- Share festive greetings.
- Promote end-of-year sales.
- Announce your return date.
Automating your content allows you to stay present online while enjoying a well-earned rest.
7. Decorate Your Website
Adding festive touches to your website creates a welcoming atmosphere for visitors. Consider:
- A holiday-themed banner or homepage image.
- Pop-ups with cheerful greetings or promotional discounts.
- Seasonal updates to your call-to-action buttons.
These enhancements make your online presence feel warm and inviting during the holidays.
8. Communicate with Your Team
Keep your team informed about holiday plans:
- Share the OOO schedule and emergency protocols.
- Acknowledge their hard work with a festive team lunch or small gifts.
- Set expectations for the first week back.
Clear communication ensures everyone is on the same page and ready for the New Year.
9. Schedule a Clean-Up
Start the New Year fresh by tidying up your physical and digital spaces:
- Clear desks, organise files, and declutter communal areas.
- Archive emails and organise cloud storage.
- Dispose of outdated inventory or materials.
A clean workspace promotes productivity and a positive mindset.
Final Thoughts
Taking the time to prepare before closing off for the festive season ensures a stress-free holiday and a smooth return. Whether it’s a simple thank-you post or updating your operating hours, these steps strengthen relationships with your customers and set the tone for the year ahead. Happy holidays!
